Did you know that a video marketing strategy utilized in email campaigns lead to 200%-300% increase in click-through rates? And including a video on a landing page can increase conversions by 80%?
Many marketers, business owners, and executives are talking about videos.
And videos are hugely important for lower costs per click, more engagement with your videos and better conversions all-around from landing pages, social media advertisements, website content and more.
However, there are some important things to consider with your video marketing efforts.
Poor-Quality Video May Lose You Customers With Your Video Marketing Strategy
According to Brightcove, when consumers are confronted with poor-quality video, they are 62 percent more likely to have a negative perception of the brand that published the video.
This fact could be all the difference in gaining or losing a customer. You want to produce high-quality videos that increase purchase intent and help convert.
2. Create Visually Appealing Shots Within The First 10 Seconds
Expect to lose 20% of your audience within the first 10 seconds of playback. With this being a benchmark, your content could perform better or worse depending on the quality of it. Do you have good visuals and visually appealing quality?
In a lot of our videos, you will see a visually appealing shot. We will pull in drone cinematography that makes sense to the story to reduce viewer abandonment within the first 10 seconds.
If you run Facebook Ads, you can measure engagement rate by looking at 5, 10, 30-second video views or 25%-100% video watches. You can see how long viewers are staying on the content.
Another good platform to use is Wistia that shows analytics and video heat maps. You are also easily able to optimize your videos for search engines with Wistia embed codes and SEO.
3. Be Social & Strategic
On social media, you have the ability to engage people directly with video whether that be on Facebook, Snapchat, or other.
Snapchat and Facebook are racking up video views. In fact, Founder of Facebook, Mark Zuckerberg says, Facebook gets 8 billion video views per day. Whereas, Snapchat is at 7 billion video views per day and growing.
But, not all video views are created equal. If you are putting poor quality content out there, imagine the audience you may attract or detract.
Since videos autoplay on Facebook, lead with imagery that will catch a person’s eye. Boost your videos to a warm audience within the first 24-40 hours to build engagement and social proof. Then, promote the post to your cold audience to build a new audience and become relevant.
4. You Must Use Video Captions For Facebook Ads
Captions will help your videos get more views. There are many people who would rather watch the visuals and read captions than hearing your voice especially the talking head type videos.
According to Digiday, almost 9-in-10 Facebook videos are consumed without sound, a signal that brands should consider producing high-quality content and engaging videos that can convert even in silence. Our team helps with the storyboarding process to help create a story that is impactful, and that engages. Request a quote here.
Furthermore, Facebook found that adding captions to videos increases the watch time by 12%, on average.
If it’s a short video, I like to insert the captions myself when creating a Facebook Advertisement manually.
The video is incredibly powerful at building authority in the marketplace. So, if you are looking for lower costs per click, more engagement with your videos and leveraging instant-rapport then write us today; we are happy to help strategize your video goals for 2017. [email protected]