Customer Testimonials can be a critical content element for anyone selling a product or service online. By leveraging testimonials in text, audio or video formats, you can establish credibility in the marketplace for local video marketing.
How is your product or service impacting lives?This is something that businesses need to ask their customers.
Here are 3 questions to ask your customers for testimonials to be used for local video marketing:
- Who are you and what do you do?
- Ask about problems they faced before your product/service.
- Have them describe how the problem was solved with the product/service.
You can pull out raw stories from customers on how your product or service has changed their life and business through Video Testimonials or Success Stories.
And there’s a key reason to select video testimonials over written format when possible…
According to a Forrester report, “videos are 53 times more likely than text pages to appear on the first page of search results.”
Prospects want to see the faces and hear the voices of customers who have experienced your product or service to see how it has impacted them.
This tactic highlights social proof that backs your credibility and level of expertise.
It also showcases raw emotions through experience with the right music and creative visuals.
At Serious Take Productions, we make our testimonials with creative b-roll. By adding creative imagery throughout the testimonial video, it tells a real story, and it increases click-through-rates by a significant amount.
There is no need for a teleprompter since you want your clients to speak from the heart, guiding them with specific questions asked.
Credibility is important to the success of your career however, so is your reputation. You shouldn’t advertise inauthentic testimonials on your website or anywhere for that matter. It’s important that you verify if it is sincere.
Check out this testimonial from John Lee Dumas:
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